Bundling Old Media with New is a Boon for Piracy

Wednesday, August 12th, 2009

Hard-bundling old media offerings with new is one of the most daft market developments we have seen and arguably does nothing to combat digital piracy. What does it look like? It typically involves some radically new and innovative digital service being available exclusively to users who also have some legacy old-school ...

Segmenting the Pirates

Tuesday, June 30th, 2009

It is odd that the views on digital media piracy are so amazingly polarized: folks that pirate are either the scourge of the earth threatening to destroy creative media OR the liberators of information and entertainment from the clutches of their tightfisted masters. As foolish as this is, so too are ...

Combating Piracy: You can (and must) compete with free

Tuesday, May 12th, 2009

Rarely does a news item relating to piracy go by without some industry representative exasperating that they cannot compete with piracy because it is free. Not true - and many lessons can be drawn from industries unrelated to piracy...