Why Giving Away Music Concedes Defeat to Piracy

Thursday, September 3rd, 2009

As much as we here love TechCrunch, it is rare for them to publish an article on digital media or piracy without a reference to their 2007 party-line that music should be free (Orli Yakuel’s recent Guide to Music on the Web being a notable exception).

Bundling Old Media with New is a Boon for Piracy

Wednesday, August 12th, 2009

Hard-bundling old media offerings with new is one of the most daft market developments we have seen and arguably does nothing to combat digital piracy. What does it look like? It typically involves some radically new and innovative digital service being available exclusively to users who also have some legacy old-school ...

Combating Piracy: You can (and must) compete with free

Tuesday, May 12th, 2009

Rarely does a news item relating to piracy go by without some industry representative exasperating that they cannot compete with piracy because it is free. Not true - and many lessons can be drawn from industries unrelated to piracy...