Bundling Old Media with New is a Boon for Piracy
August 12, 2009 by admin
Hard-bundling old media offerings with new is one of the most daft market developments we have seen and arguably does nothing to combat digital piracy.
What does it look like? It typically involves some radically new and innovative digital service being available exclusively to users who also have some legacy old-school die-in-a-ditch service.
Rarely does a news item relating to piracy go by without some industry representative exasperating that they cannot compete with piracy because it is free.